BLi Blog

RememberTheMiners.org

It’s been nearly three months since 29 miners in Montcoal, West Virginia lost their lives. Brightline Interactive is proud to have partnered with TRG Motorsports and No. 71 Bobby Labonte to develop a brand and concept to raise awareness for the Upper Big Branch Family Fund at Nascar’s Coca Cola 600 this past Memorial Day. The fund was created by West Virginia University basketball coach Bob Huggins and Big Coal River Native Jason Parsons. 

Within three days, we produced and promoted the web site, logo, car graphics and social media pages. Through combined efforts, 4500 people have joined the Facebook fan page where you can honor each of the fallen miners and donate to help the victims’ families with scholarships.

Another huge platform for raising awareness of the fund and promoting RememberTheMiners.org was through Fox Sports. Fox stations around the country had millions in viewers that day, watching the Coca Cola 600 as they followed Labonte in lap 29 of the race, paying tribute to the 29 miners.

The goal is for each of the miners to have 600 fans, bringing more than 17,400 fans to the Facebook page, and an endless amount of awareness. We hope everyone in the Nascar family and beyond will take the time to support their families. This was truly an unforgettable project to work on.

National Guard: Moments of Pride Facebook Connect Application Launches!

Brightline, RedPeg Marketing, and Lucid Technologies developed a viral Facebook Connect application for the National Guard that integrates rendered video with dynamic content.

Get dropped into the action.

Moments of Pride, brought to you by the National Guard, is a personalized video experience that puts you in the action by connecting with your Facebook account. You’re getting dropped right in the middle of it! How will you respond?

2009 Horizon Interactive Awards

We were pretty excited about being awarded two Golds and one Best in Category (Government) at this years Horizon Interactive Awards. We won awards for three different clients, but each project had a common thread… Video dominated immersive environments. All of the interfaces showcased the video assets as major experiential elements and each were served up in unique ways. We are really trying to develop products where the lines between rendered video and flash-based animations are blurred. It’s cool people are recognizing them.

Here is some more detail about the awards…

Indianapolis, IN USA – The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2009 award winners to highlight this year’s “best of the best” in interactive media production.
The eighth annual, international competition saw just over 2000 entries from 32 countries around world including: Australia, Belgium, Brazil, Canada, Czech Republic, China, Croatia, France, Germany, Great Britain, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Martinique, Mexico, Oman, New Zealand, Netherlands, Russia, Spain, Singapore, South Africa, Thailand, Turkey, Taiwan, Turkey, and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated 19 different categories ranging from online advertising to video games. The 2009 winning entries showcase the industry’s best interactive media solutions including web sites, CDs and DVDs, online ads, video and more.
“The 2009 competition was an all new level for the competition,” said Mike Sauce – Founder of the Horizon Interactive Awards.”  The overall quality of entries was far and away the best we have ever had and judging was very competitive. Year after year, we are amazed at the level of creativity and overall technical excellence of the entries that are recognized by the competition. They truly are the best of the best!“
The Horizon Interactive Awards holds the annual competition in early spring of each year with the winners being announced in May. For more information visit the Horizon Interactive Awards at horizoninteractiveawards.com.

About the Horizon Interactive Awards

In its 8th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received many thousands of entries from countries around the world and nearly all-50 US States.  Each year, those entries are narrowed down to the best of the best to be recognized and promoted on and international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the “best of the best” in the interactive media industry.

For more information, visit horizoninteractiveawards.com.

BLI Wins Best of Interactive Addy!

Brightline Interactive wins Best of Interactive at the 2009 Washington DC Addy Awards.  This was awarded for the National Guard Relief Mission Interactive Game, developed in conjunction with RedPeg Marketing.  With over 800 entries this year we are honored to be selected Best of Interactive.

The National Guard Relief mission is a custom designed interactive multi-player networked touch screen application, designed to educate and inform prospective recruits and the general public about the National Guard’s domestic efforts.  This interactive game is housed inside of a “Mobile Command Center” which is a custom fabricated tour bus retrofitted with advanced computer and audio/visual technology.

TTW Micro Site

Brightline Interactive has been awarded a contract with the Cessi Division of Axiom ( http://www.cessi.net/ ) to develop a video-driven micro site for the Social Security Administration’s Ticket to Work program.  (TTW)  We will be filming in several locations across the country to help tell their story.  The micro site will be more accessible than other 508 compliant sites which means that all videos will have both OPEN captions and Audio descriptions.  This is our second media project with Cessi.

Brightline wins an Addy!

Brightline Interactive is pleased to announce that in conjunction with RedPeg Marketing we have been awarded an Addy Award for the National Guard Relief Mission Interactive Game.  With over 800 entries this year we are honored to be selected.

The National Guard Relief mission is a custom designed interactive multi-player networked touch screen application, designed to educate and inform prospective recruits and the general public about the National Guard’s domestic efforts.  This interactive game is housed inside of a “Mobile Command Center” which is a custom fabricated tour bus retrofitted with advanced computer and audio/visual technology.