News / Events

Brightline Interactive to debut Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial

Brightline Interactive, the leader in gesture and touchscreen experiences, is excited to announce the new experience Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial.

The experience, which will debut on January 27th at the Indiana Convention Center in Indianapolis, will allow users to insert images of themselves onto one of the characters from previous iconic Doritos Super Bowl commercials.

"We're excited to bring our innovative touchscreen to a brand as powerful as Doritos," began Erik Muendel, CEO and Creative Director of Brightline Interactive. "By combining the interactive touchscreen and trademark style of Doritos' commercials, we can attract users in a novel way."

The experience allows users to first take a picture of themselves in a touchscreen kiosk and then transpose a cutout of their faces to be placed over characters of Doritos ads. The effect is a caricature, with the user's head enlarged for comic effect.

"Brightline has created a true experiential activity, by combining entertainment value as well as an engaging interface," stated Brad Lambert of Team Epic. "We are excited to unveil Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial at one of America's most cherished sports events."

Brightline Interactive Announces Gesture-Driven AT&T Combine Challenge at BCS National Championship

Brightline Interactive, the leader in gesture and touchscreen experiences, is excited to announce the development of the AT&T Combine Challenge to be showcased at the BCS National Championship.

The Combine Challenge features the use of gesture technology and tests the participants' ability to throw, dodge, and run like a professional football player. The experience also engages users through utilizing RFID chips designed by Fish Technologies.

"We're excited to display our gesture-driven experience for AT&T and Team Epic," said Erik Muendel, CEO and Creative Director at Brightline Interactive. "Gesture technology is on the cutting edge of interactive experiences, and Brightline's partnership with Team Epic and Fish Technologies bring together the most advanced and engaging technology we have available."

Brightline incorporated the Fish RFID cards to allow Combine Challenge users to share their experience on social media outlets like Facebook and Twitter, allowing amplification of AT&T's marketing message.

The AT&T Combine Challenge will be on tour at the BCS National Championship from January 7th-9th at the Louisiana Superdome in New Orleans.

Brightline has developed similar gesture-based applications for the U.S. Army and for the Sports Illustrated Heisman Tour presented by Nissan.

Gesture-Driven Technologies at Ignite DC

Erik Muendel, Creative Director at Brightline Interactive, has been selected to speak during Ignite DC #8, to be held October 20th in Washington DC’s trendy U Street Corridor. Erik will be presenting “Appropriate Gestures: The Changing Face of Digital Experiences” to a crowd of entrepreneurs, tech gurus, and creative professionals during this exciting annual event.

“I’m thrilled to introduce gesture-driven technologies at Ignite DC this year. We’re one of the first creative agencies to use gesture-driven technology in non-gaming applications, and we can’t wait to share these ideas with other innovative thinkers.”

Erik’s presentation will serve as a forecast for the direction of gesture-driven technology, outlining its history, current place in interactive experiences, and where companies can expect to see it in the future. Using Ignite’s unique presentation format, Erik will present using 20 slides that are automatically rotated every 15 seconds, making each moment of his presentation informative and entertaining.

Fresh Gesture-Driven Timeline App for US Army

Brightline developed a gesture-driven timeline application for AUSA, which outlined a comprehensive history of the army’s progress in the last ten years following 9/11. Through gesture, users were able to explore the compiled information in an engaging way, learning about the army through interactive experience. Erik and his team at Brightline developed this application by using live 3D mapping sensors and open source code (Client: L-3 MPRI).

Brightline has created other custom gesture-driven technologies including two applications for the 2011 Sports Illustrated Heisman Trophy Tour Presented by Nissan. The two applications, a combine skills challenge and a head-to-head quarterback challenge, are the digital highlight of the tour that will host hundreds of thousands of college football fans at ten of this season's highest profile college football games.

Press Release

BLI Garners Telly Awards for Interactive Promotion and Visual Effects

Brightline is excited to announce their reception of two 2011 Telly Awards in Interactive Promotion and Visual Effects. Brightline earned these awards for work with RedPeg Marketing for the Army National Guard, in the interactive project titled “Moments of Pride.”

“We’re proud to be the recipient of these prestigious awards,” began Erik Muendel, Creative Director at Brightline Interactive, “we worked very hard with RedPeg and the Army National Guard to develop an experience that was unique as well as engaging, using our expertise in both interactive development and visual effects.”

“Moments of Pride” was designed for the Army National Guard to create a personalized video experience. During “Moments of Pride,” the user is placed in the center of the action by the application’s ability to connect to his or her Facebook account. By using information from the Facebook account, the application can create a personalized video experience using images, locations, and other personal information to create a truly custom-made experience. The interactive experience drove users to learn more about the Army National Guard while still be engaged in an entertaining experience.

To experience the “Moments of Pride” experience for yourself, click here.

RememberTheMiners.org

It’s been nearly three months since 29 miners in Montcoal, West Virginia lost their lives. Brightline Interactive is proud to have partnered with TRG Motorsports and No. 71 Bobby Labonte to develop a brand and concept to raise awareness for the Upper Big Branch Family Fund at Nascar’s Coca Cola 600 this past Memorial Day. The fund was created by West Virginia University basketball coach Bob Huggins and Big Coal River Native Jason Parsons. 

Within three days, we produced and promoted the web site, logo, car graphics and social media pages. Through combined efforts, 4500 people have joined the Facebook fan page where you can honor each of the fallen miners and donate to help the victims’ families with scholarships.

Another huge platform for raising awareness of the fund and promoting RememberTheMiners.org was through Fox Sports. Fox stations around the country had millions in viewers that day, watching the Coca Cola 600 as they followed Labonte in lap 29 of the race, paying tribute to the 29 miners.

The goal is for each of the miners to have 600 fans, bringing more than 17,400 fans to the Facebook page, and an endless amount of awareness. We hope everyone in the Nascar family and beyond will take the time to support their families. This was truly an unforgettable project to work on.

National Guard: Moments of Pride Facebook Connect Application Launches!

Brightline, RedPeg Marketing, and Lucid Technologies developed a viral Facebook Connect application for the National Guard that integrates rendered video with dynamic content.

Get dropped into the action.

Moments of Pride, brought to you by the National Guard, is a personalized video experience that puts you in the action by connecting with your Facebook account. You’re getting dropped right in the middle of it! How will you respond?

2009 Horizon Interactive Awards

We were pretty excited about being awarded two Golds and one Best in Category (Government) at this years Horizon Interactive Awards. We won awards for three different clients, but each project had a common thread… Video dominated immersive environments. All of the interfaces showcased the video assets as major experiential elements and each were served up in unique ways. We are really trying to develop products where the lines between rendered video and flash-based animations are blurred. It’s cool people are recognizing them.

Here is some more detail about the awards…

Indianapolis, IN USA – The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2009 award winners to highlight this year’s “best of the best” in interactive media production.
The eighth annual, international competition saw just over 2000 entries from 32 countries around world including: Australia, Belgium, Brazil, Canada, Czech Republic, China, Croatia, France, Germany, Great Britain, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Martinique, Mexico, Oman, New Zealand, Netherlands, Russia, Spain, Singapore, South Africa, Thailand, Turkey, Taiwan, Turkey, and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated 19 different categories ranging from online advertising to video games. The 2009 winning entries showcase the industry’s best interactive media solutions including web sites, CDs and DVDs, online ads, video and more.
“The 2009 competition was an all new level for the competition,” said Mike Sauce – Founder of the Horizon Interactive Awards.”  The overall quality of entries was far and away the best we have ever had and judging was very competitive. Year after year, we are amazed at the level of creativity and overall technical excellence of the entries that are recognized by the competition. They truly are the best of the best!“
The Horizon Interactive Awards holds the annual competition in early spring of each year with the winners being announced in May. For more information visit the Horizon Interactive Awards at horizoninteractiveawards.com.

About the Horizon Interactive Awards

In its 8th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received many thousands of entries from countries around the world and nearly all-50 US States.  Each year, those entries are narrowed down to the best of the best to be recognized and promoted on and international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the “best of the best” in the interactive media industry.

For more information, visit horizoninteractiveawards.com.

BLI Wins Best of Interactive Addy!

Brightline Interactive wins Best of Interactive at the 2009 Washington DC Addy Awards.  This was awarded for the National Guard Relief Mission Interactive Game, developed in conjunction with RedPeg Marketing.  With over 800 entries this year we are honored to be selected Best of Interactive.

The National Guard Relief mission is a custom designed interactive multi-player networked touch screen application, designed to educate and inform prospective recruits and the general public about the National Guard’s domestic efforts.  This interactive game is housed inside of a “Mobile Command Center” which is a custom fabricated tour bus retrofitted with advanced computer and audio/visual technology.

TTW Micro Site

Brightline Interactive has been awarded a contract with the Cessi Division of Axiom ( http://www.cessi.net/ ) to develop a video-driven micro site for the Social Security Administration’s Ticket to Work program.  (TTW)  We will be filming in several locations across the country to help tell their story.  The micro site will be more accessible than other 508 compliant sites which means that all videos will have both OPEN captions and Audio descriptions.  This is our second media project with Cessi.