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RememberTheMiners.org

It’s been nearly three months since 29 miners in Montcoal, West Virginia lost their lives. Brightline Interactive is proud to have partnered with TRG Motorsports and No. 71 Bobby Labonte to develop a brand and concept to raise awareness for the Upper Big Branch Family Fund at Nascar’s Coca Cola 600 this past Memorial Day. The fund was created by West Virginia University basketball coach Bob Huggins and Big Coal River Native Jason Parsons. 

Within three days, we produced and promoted the web site, logo, car graphics and social media pages. Through combined efforts, 4500 people have joined the Facebook fan page where you can honor each of the fallen miners and donate to help the victims’ families with scholarships.

Another huge platform for raising awareness of the fund and promoting RememberTheMiners.org was through Fox Sports. Fox stations around the country had millions in viewers that day, watching the Coca Cola 600 as they followed Labonte in lap 29 of the race, paying tribute to the 29 miners.

The goal is for each of the miners to have 600 fans, bringing more than 17,400 fans to the Facebook page, and an endless amount of awareness. We hope everyone in the Nascar family and beyond will take the time to support their families. This was truly an unforgettable project to work on.