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Brightline & RedPeg Marketing Announce GEICO NHRA Engine Build Challenge at National Hot Rod Assoc

Brightline Interactive, a leader in creative and digital experiences, and RedPeg Marketing, the strategic and experiential lead on the GEICO NHRA program are excited to announce that GEICO NHRA Engine Build Challenge, debuted at the National Hot Rod Association (NHRA). The experience will be displayed April 13-15, at the NHRA Four-Wide Nationals at Charlotte Motor Speedway in Charlotte, North Carolina.

The experience was first displayed on March 9th during the kickoff of the 2012 NHRA season in Gainesville, Florida at the GEICO NHRA Experience, and will continue touring throughout the season.

"We believe in building great experiences and aligning great partners to create the best experiences possible for GEICO," began Brad Nierenberg, CEO of RedPeg Marketing. "We're excited to see the GEICO NHRA Engine Build Challenge displayed to fans across the country."

The GEICO branded user-driven touchscreen experience allows two players to build a top fuel or pro stock motorcycle engine, tune up to six elements of the vehicle, and then compete against one another in a real race. Race visuals and outcomes are dependent on decisions the users make throughout the build/tune experience.

"Brightline is excited to develop such an innovative interactive experience for a marquis company like GEICO," began Erik Muendel, CEO and Creative Director of Brightline Interactive. "Working with a strategic partner like RedPeg enables companies like us to create experiences like the GEICO NHRA Engine Build Challenge."

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