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Brightline Interactive to debut Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial

Brightline Interactive, the leader in gesture and touchscreen experiences, is excited to announce the new experience Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial.

The experience, which will debut on January 27th at the Indiana Convention Center in Indianapolis, will allow users to insert images of themselves onto one of the characters from previous iconic Doritos Super Bowl commercials.

"We're excited to bring our innovative touchscreen to a brand as powerful as Doritos," began Erik Muendel, CEO and Creative Director of Brightline Interactive. "By combining the interactive touchscreen and trademark style of Doritos' commercials, we can attract users in a novel way."

The experience allows users to first take a picture of themselves in a touchscreen kiosk and then transpose a cutout of their faces to be placed over characters of Doritos ads. The effect is a caricature, with the user's head enlarged for comic effect.

"Brightline has created a true experiential activity, by combining entertainment value as well as an engaging interface," stated Brad Lambert of Team Epic. "We are excited to unveil Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial at one of America's most cherished sports events."

 

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