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Brightline Interactive Announces Digital Experience at Sports Illustrated Swimsuit Ed. Launch Party
Brightline Interactive, the leader in gesture and touchscreen experiences, is excited to announce the development of a branded Twitter fall that was displayed during the Sports Illustrated Swimsuit Edition Launch Party. The party was held on February 16th at Pure Nightclub in Caesar's Palace.
The Twitter fall was branded with Sports Illustrated and Swimsuit logos, in addition to sponsor logos, including Presenting Sponsor LVCVA, and Official Marketing Partners Lexus, SoBe and Kru82, and featured trending topics relating to the evening's events. The official hash tag of the launch party was #ClubSI, and the feed featured tweets from @ClubSISwim, @SI_Swimsuit, @MJ_Day, and @darciebaum.
"Brightline is excited to again bring interactive experiences to Sports Illustrated," began Erik Muendel, CEO and Creative Director of Brightline Interactive. "By integrating a Twitter-driven projected experience, Sports Illustrated was able to throw a truly engaging event using technology and immediate-response marketing."
This is Brightline's second consecutive year working with the Sports Illustrated Swimsuit Edition Launch Party through Team Epic, having created a touchscreen interactive kiosk for the event last year.
Doug Lowry of Team Epic added, "We're pleased to be able to work with Brightline again on this activation.The Twitter fall allowed guests to use social media while interacting with the Sports Illustrated Swimsuit brand during the launch party."
Posted by Erik on 04.12.12 | Permalink