News / Events

May 2015
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Brightline Interactive Heads to Super Bowl XLVII

With Super Bowl XLVII just around the corner, Brightline Interactive has taken New Orleans by storm to bring its cutting-edge technologies in experiences to football fans descending upon the festive city this weekend.

Partnering with Team Epic and The Marketing Arm, Brightline has created engaging touchscreen and gesture-driven experiences with monumental international brands sponsoring the marquee sporting event. This is the third year Brightline will be supporting the Super Bowl effort, both with the NFL experience in Super Bowl adjacent venues like this year's New Orleans Convention Center, as well as at private parties and receptions leading up to the main event.

Erik Muendel, Brightline's CEO and Creative Director, added: "We continue to bring our interactive experiences to sports' largest events like the Super Bowl, partnering with some of the world's most recognizable brands. Interactive experiences like these that we have created for Super Bowl XLVII amplify brands' presence at large sporting events, when companies must compete with a multitude of sensory experiences to attract the attention of the consumer."

Brightline will be unveiling a total of seven applications at Super Bowl XLVII: there will be a head-to-head matching game linked to a jumbotron score screen; a gesture-driven passing challenge that helps raise money for charity; a twitterbuild with photo preview; a karaoke experience that manages entries, encodes on-site, and emails participants instantaneously for sharing on social media; a dynamic application that embeds users' photo into iconic Super Bowl commercials, a trivia game incentivized with prizes, and a twitter application to feed the twitterbuild.


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