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Brightline Interactive | Suicide Squad Comic Con
3270
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Suicide Squad Comic Con

Category
Augmented Reality, Brand Fan Engagement, Custom Technology, Custom Technology Featured, Homepage
About This Project

Client: PMK

Location: San Diego, CA

Using facial recognition, participants are transformed into Suicide Squad characters that are chosen using an interactive personality quiz.

To find their matching character, the user selects answers to a series of questions, which determine a character outcome using visual elements. The user is matched with their corresponding character and reads a write­up on that character’s personality attributes.

A depth camera then uses a special lens to superimpose the character’s facial features onto the face of the user (augmented reality). Modeled after Snapchat Lenses, the user’s face can change its contour, color and texture. Once the user’s face transforms, a video clip is recorded in front of a green screen. Physical props and custom character backgrounds make this experience personalized and engaging. The user video is mashed up with its corresponding character video to create highly shareable content.