- AGENCY Victory Hill
- BRAND Marvel
Discovery Time Square,
June 2014 – March 2015
Brightline Interactive partnered with Victory Hill Exhibitions to create the Marvel Avengers S.T.A.T.I.O.N., an interactive 11,700 square foot exhibit space at Discovery Center Times Square to explore the science behind the Avengers and simulate S.H.I.E.L.D. recruitment.
Brightline designed, built and installed several interactive experiences, working with world-renowned scientists and technologists to develop recruitment tools that focus on what makes a good Avenger. S.T.A.T.I.O.N. is a truly immersive recruitment center, combining the most advanced science and technology to create meaningful, simulated user experiences to train future Avengers. Gesture and sensor experiences, LEAP robotics, cutting-edge screen displays and projections collaborate to create a one-of-a-kind experience for the Marvel Avengers brand.
Over 30 million consumer impressions were attained, with a throughput of 1,500+ consumers per day from June through August 2014. In addition to the quantifiable metrics, Marvel co-creator Stan Lee lauded the exhibit as “absolutely unbelievable”.