- AGENCY Pearl Media
- BRAND Korean Air
OUT OF HOME
Discovery Time Square,
June 2014 – December 2014
To heighten Korean Air’s brand awareness as a premium global airline, they wanted to create an out-of-home experience that helped consumers envision themselves traveling to select international destinations.
Brightline Interactive worked with Pearl Media to design and develop “Window To The World,” a busy Madison Avenue store-front window converted into a touch screen. The experience gave illusive high-end travelers the feeling of being transported to exotic locations. Users selected one of four locations, virtually experiencing this environment in real-time and followed up by sharing a photo of themselves in one of these locales on various social media outlets, via email address and on the microsite.
“Window To The World” engaged nearly 1,500 participants in two weeks, driving hundreds of unique visitors to Korean Air’s microsite and shares to Facebook, Twitter, and via email. Over 50% of the emails sent through the installation were accessed by users. The activation also received over 1 million earned media impressions.