ACPM “Social Determinants of Health” VR Advocacy Tool

Category
All Work, Virtual Reality
About This Project

Client: American College of Preventive Medicine

Location: Advocacy Tool

Brightline created a VR cityscape demonstrating five different sets of scenes that showed the detriments of no policy change, and then identical environments with the positive effects of policy change relating to items and infrastructure that affect the social determinants of health. In only 3 minutes in VR, this project effectively contextualized the importance of implementing positive policy change to members of Congress.

Project Callouts:

  • Multi scene VR environments
  • Tablet-run VR experience by administrator to guide viewing experience and calls to action
  • Minimized time in understanding messaging to under 3 minutes
  • Drove positive policy change by members of Congress