Location: Phoenix, AZ
Brightline partnered with Wasserman Media Group to promote Verizon’s NFL Mobile app with an interactive experience featuring first-of-its-kind technology. The PowerTouch experience was installed in four NFL stadiums for five teams (Jets, Giants, Cardinals, 49ers and Patriots) and has been active throughout the 2014 season. The installation includes a 70” transparent LCD touchscreen placed against an LED wall, generating a life-size 3D player avatar of a select team’s player. The experience provides a personalized brand experience and gives fans an opportunity to create user-generated video content and take home a virtual player autograph.