Virtual Reality: A Game-Changer for Real Estate – The American Dream: S7 E4

Virtual Reality: A Game-Changer for Real Estate – The American Dream: S7 E4

Brightline Interactive was recently featured in The American Dream to showcase how immersive technology is becoming a game-changer for the real estate industry.

Virtual reality (VR) is no longer associated with just gaming and is now transforming the way the real estate industry functions. The real estate industry is adopting this evolving technology to help you buy and sell your home in ways never before possible. Back in the day, a real estate agent would provide a long list of properties to the client to consider before going to visit the home. With the use of virtual reality, there’s no need to travel from one property to another in traffic or bad weather spending most of the time in the car.

The concept of real estate virtual tours is simplifying the process to see the final product before making a purchase decision. With a VR headset, you can experience immersive, 360-degree walkthroughs in minutes and virtually visit dozens of homes eliminating the ones you aren’t interested in seeing. Say you’re moving to another state, or you’re interested in buying new construction and your home hasn’t been built. You can take a virtual tour of your future home without leaving the comfort of the one you live in now. Or maybe it’s time to sell, and you want a leg up in a competitive market. Now you can entice potential buyers with a 3-D rendering of your home before they step inside for a showing.

According to market trends, it’s possible the real-estate market size will be worth $4,263 Billion by 2025 and emerging trends report, real-estate AR/VR has the potential to reach $2.6 billion by 2025. According to the National Association of Realtors – 44% of clients search for properties on the internet first. Virtual reality solutions save time for both clients and realtors.

Amongst buyers, the VR tours have become prevalent. According to a recent survey, 77% of buyers are choosing to have VR tours instead of physically visiting the home, 84% prefer to watch video footage, 68% are interested to employ VR to explore the up-to-date look of the furniture and 62% would like to proceed with the real estate agent that works on VR technology.

Thanks to American Dream TV and Gina Baca of Weichert Realty for having us on the show!