News / Events
Brightline Interactive Announces Collaboration with ClarkPowell Audiovisual Technologies and Systems
Brightline Interactive has teamed up with ClarkPowell to showcase state-of-the-art interactive technology at the Digital Exchange, a demo space in Old Town Alexandria. The audiovisual professionals bring their expertise with interactive digital displays to the experiential agency's office for a collaborative effort between creative and first-class technology.
"Our partnership with ClarkPowell elevates our commitment to being at the forefront of technology," began Erik Muendel, CEO and CCO at Brightline Interactive. "ClarkPowell's knowledge of audiovisual applications adds a new dimension to our high-end experiential offerings, and allows our digital experiences to truly engage the user in new ways."
ClarkPowell and Brightline Interactive have come together to merge the most innovative technologies with effective content to raise the bar of digital experiences on display at the Digital Exchange. ClarkPowell will also be in the area supporting its key vendors during the kick-off of GovComm, to be held December 4th and 5th in Washington, DC.
The Digital Exchange, a studio annex across the street from Brightline's Headquarters, is located at 816 North St. Asaph Street in Old Town Alexandria. The location is a 10-minute walk from Braddock Road metro, and ample parking is available on-site. To schedule a demo, email curt(at)brightlineinteractive(dot)com.
Erik Muendel, CEO and Creative Director at Brightline Interactive, will be delivering a presentation on the integration of social media into event technology during the 2013 Digital Day with the Direct Marketing Association of Washington. The day-long conference will be held October 16th at the Gannett Headquarters in McLean, VA. Erik's presentation, titled: "Social Machines: Social Media for Events" will take place at 11 AM.
Social machines are experiences that transform digital actions into tangible results via the use of social media and a physical apparatus that serves to attract users. These experiences are incentivized, so that consumers choosing to, for example, tweet using a specific hashtag crafted by the brand, earn the chance of winning a prize. The tweets sent from the users' phones create a physical action-perhaps blowing air into a balloon, or shooting paint from a gun-until an end result is achieved-the balloon is popped, or a painting is completed. Social machines allow brands to capture user data, and are completely social media-integrated for optimal use at all kinds of events.
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students, the majority of whom are located in the Washington Metropolitan, Baltimore, and Central Virginia areas.
Erik has extensive speaking experience, and is a well-respected leader in the experiential marketing industry. Though he covers many different topics, Erik is specifically focused on the areas of emerging technologies, integrating digital experiences into on-site activations, and developing attractive, engaging interfaces for seamless user experiences.
Erik's previous speaking appearances include Event Marketing Summit, ad:tech San Francisco, Digital Summit, EVENTtech, ad:tech New York, The Future of Touch and Interactivity, and Ignite DC. Erik is also the founder of the Meetup.com group #DCExperiential.
A unique and completely interactive experience, Social Concert, presented by Brightline Interactive, is set to debut at SXSW 2014-but not without your help.
The session, titled "The Social Concert: Taking Physical to Digital," will be unlike any other at SXSW presentation: an event featuring live music, technology, and, most importantly, the audience, all unified by social media. Attendees will star in their own music video, integrating the advanced interactive technology of a mobile broadcast studio.
Social Concert works like this: a live band plays well-known songs, ranging from pop to hip hop to country to oldies. Attendees enter the Social Stage and sing along in front of a green screen. Once their piece is recorded, they can share it instantaneously to their networks.
Attendees will learn about incorporating cutting-edge technology into live events via social machines-experiences that take a physical action and turn it into a digital result. Brightline will also have other social machines like the Twitterballoon-when users tweet to a SXSW-specific hashtag, causing air to be blown into a large balloon, which eventually pops and incentivizes the popping tweeter-to engage the audience.
#socialconcert is now available to voting and sharing on SXSW's PanelPicker. The PanelPicker is a two-step online process that allows the SXSW community to have a significant voice in programming during the conference. A crowdsourced application process, PanelPicker's popular vote is 30% of the final decision ensuring #socialconcert will launch during SXSW 2014.
To vote for #socialconcert, click here.
Brightline Interactive announces the next DC Experiential Meetup will be held Tuesday, July 2nd at the Digital Exchange at 6:30 PM. This Meetup will feature Hugh Forrest, Director of SXSW Interactive, as well as Tod Plotkin, Founder of What's Next DC.
The focus of this Meetup will be how agencies can land their experiences in front of the largest interactive audiences, on the stages of the largest conferences like SXSW and What's Next in Washington, DC.
"It's an honor that someone as deeply embedded in the interactive industry like Hugh from SXSW Interactive would come in from Austin to see what's going on in the DC experiential world," began Erik Muendel, CEO and Creative Director of Brightline Interactive. "Hard working individuals from the local tech scene like Tod, who ran the extremely successful DC chapter of the What's Next conference, are what put the District on the map, in a world where tech startups are no longer confined to Silicon Valley."
To RSVP for this event, join the DC Experiential Meetup group here.
Hugh will be sharing best practices for submitting session ideas to SXSW Interactive via its infamous PanelPicker. The PanelPicker is a two-step, partially crowdsourced online process that allows the SXSW community to have a significant voice in programming SXSWedu, SXSW Eco and SXSW Interactive, Film, and Music conference activities (presentations, panels, discussions, demonstrations, etc.). The entry process for the 2014 SXSW PanelPicker will begin July 1, so this presentation will be particularly relevant.
Tod, who recently held the What's Next DC Conference, will discuss how experiential agencies can best pitch their ideas, including factors like social engagement, case studies, and lessons learned.
The Digital Exchange is a studio annex across the street from Brightline's Headquarters, at 816 North St. Asaph Street in Old Town Alexandria. The location is a 10-minute walk from Braddock Road metro, and ample parking is available on-site.
Erik Muendel, CEO and Creative Director at Brightline Interactive, will be presenting at the Digital Summit in Atlanta, GA on May 14th. He will be part of a panel, titled "Usability and Experience," to be held from 3:20-4:20 PM. Two other experts will be joining Erik on the panel as well.
Keeping up with the latest design standards, toolsets and analytics can be tough, but it's a must to stay ahead of competitors. During "Usability and Experience," leading UX and design experts will share their insights about how to create engaging, effective digital experiences.
"The Digital Summit will bring together some of the best strategists in UX, and I'm honored to share my knowledge of digital experiences and interactives with conference attendees," began Erik, adding, "I'll be sharing best practices to implement in a rapidly-evolving environment - as interfaces become ubiquitous, it's imperative to create designs that are easy to use and intuitive."
Erik's contribution to the panel will be his expertise in creating appealing touch-and sensor-based interfaces that engage the increasingly attention-deficit consumer. Using his extensive background in devising and executing digital experiences for huge clients at the world's largest sporting and entertainment events, Erik will present about crafting attractive, functional, and intuitive user interfaces that are intelligent, responsive, and data-enabled to capture relevant and informative analytics.
Erik has been a national leader in the digital marketing industry for over 17 years. Since founding Brightline Interactive, Erik has provided the creative direction and technical understanding that has established Brightline as a national leader in the digital and experiential marketing space. Erik's leadership and vision cut across platforms - mobile, web, installations, and live events all converge, providing award-winning solutions for clients and brands including 5-hour ENERGY, the National Guard, AT&T, Pepsi and the National Park Service. Erik is an alumnus of James Madison University.
Brightline Interactive, the leader in digital experiences, is excited to announce hosting a Meetup.com event for the group DC Experiential.
The meetup will take place Tuesday, May 21st at the Digital Exchange, a studio annex across the street from Brightline's Headquarters, at 816 North St. Asaph Street in Old Town Alexandria. The location is walking distance from Braddock Road metro, and ample parking is available on-site.
To RSVP, click here.
DC Experiential, hosted by Brightline Interactive, is engaging, educating and exciting the Washington DC metro area with the latest and greatest of digital and experiential event marketing. Through parties, discussions, and presentations, DC Experiential focuses on all elements of experiential marketing and welcomes interested people of all industries to join the action.
The meetup group will be truly democratic, with pre-event surveys asking participants what they'd like out of the event: from panels to presentations, demos to competitions, DC Experiential will strive to be as inventive in its format as the members of the group.
"We all know the DC Technology scene is hot," began Erik Muendel, CEO and Creative Director of Brightline Interactive. "However, we've yet to land a place for those who use technology in advertising and marketing. DC has been called the next Silicon Valley, but really we want to be more than just a place where technology enthusiasts gather-we want to bring in people from every industry that can benefit from digital experiences, whether they are consumers, brands, agencies, or developers."
DC Experiential was started by Brightline Interactive for innovators in the DC area working in experiential marketing, including social media, interactive, and digital marketing. This will be the inaugural meetup, the first of many monthly or bi-monthly events to serve as a meeting of the minds.
Sam (Alessandro) Santarelli, Executive Vice President at Brightline Interactive, will participate as a speaker during the Mid-Atlantic Marketing Summit, which takes place on April 19th at the Gannett/USA Today Headquarters in McLean, Virginia. During the session "What's Trending: Design and Beyond," Sam will address event design best practices and the effective ways to integrate digital experiences into event design and activation.
Sam Santarelli has been a player in the digital marketing industry for over 13 years. Since joining Brightline Interactive in 2007, he has helped provide the creative direction and business relationships that have established Brightline Interactive as a national leader in the digital event marketing space. In his previous life, Sam produced historical documentary films, including the Emmy Award Winning PBS documentary, "The Cultivated Life: Thomas Jefferson and Wine." He holds a Bachelor of Arts degree in history from the University of Virginia.
The panel takes place from 1:30-2:00 on the afternoon of April 19th. Joining Sam during this session are Svetlana Legetic, Co-Founder of Brightest Young Things, as well as Matt Schleyer, Director of Design at NavigationArts.
"In the realm of event marketing, you see brands activating with some really innovative footprint designs, and it makes my heart sad to see integrated digital elements treated as an afterthought," stated Sam, adding, "I look forward to exploring some great and not-so-great examples."
Brightline produces sponsored experiences for national brands at premiere events. Sam works with both agencies and brands from strategy to production through event installation and promotion.
Erik Muendel, CEO and Creative Director at Brightline Interactive, will be leading a panel of mobile technology industry leaders at ad:tech 2013 in San Francisco. Titled, "Beyond Google Glass: Where is the Future of Mobile?," the panel will be a cross-section of visionaries in the diverse world of mobile advertising. The session will be held on April 9th, the first day of ad:tech, from 3:30-4:30 PM.
The panel will address the future of the mobile and surrounding technology ecosystems, and address the new ways in which brands will reach them. With the advance of new technologies such as augmented reality-enabled wearable devices, voice and fingerprint scanning, gesture-based UIs, facial recognition, flexible displays and more, what will tomorrow's mobile devices look like? "Beyond Google Glass" will separate science from fiction and explore what's on the horizon.
Joining Erik during this session are Joe DePreta of Pearl Media, Jeremy Gilman of Pappas Group, Paul Capriolo of Social Ingot, and William Hurley of Chaotic Moon.
Brightline is the leading creator of social machines, turnkey experiences that translate digital actions-such as tweeting or RFID scanning or Instagramming-into a physical result, and vice versa. Social machines are conduits of personalized experiences. They work by both pulling in content from the cloud or through user opt-in sharing, as well as pushing out content, producing a physical or digital result. Tracking and data capturing are inherent to social machines, resulting in measurable, memorable experiences for both the consumer and the brand.
The all-star panel will explore the future of mobile markets, specifically addressing how advertising will reach consumers through new platforms, and how brands will reach consumers through emerging technologies. "Beyond Google Glass" will delve into new ways that devices will communicate with consumers.
"ad:tech serves as the perfect platform to discuss the wave of next-generation experiences," began Erik, adding, "We've pulled together some of the brightest thinkers in mobile engagement-with experts in advertising, non-traditional marketing, and ambient technologies-to explore how integrated technology sets are changing the digital landscape."
Brightline Interactive announces the deployment of their Social Machines at South by Southwest (SXSW) 2013. The experiential marketing agency will showcase several Social Machines at the premiere interactive, music, and film convention, to be held March 8-17th in Austin, TX. This is the second stop of Brightline's Social Machines tour, having just returned from Super Bowl, and heading to Final Four next month.
Social Machines are turnkey experiences that translate digital actions-such as tweeting or RFID scanning or Instagramming-into a physical result, and vice versa. They are conduits of personalized experiences, both pulling in content from the cloud or through user opt-in sharing, as well as pushing out content, producing a physical or digital result. Tracking and data capturing are inherent to Social Machines, resulting in measurable, memorable experiences for both the consumer and the brand.
"We're finally introducing our Social Machines to SXSW, displaying our unique skills set that fuses or embeds shareable, personalized experiences with branded content," began Erik Muendel, CEO and Creative Director of Brightline Interactive. "With a recent return from the Super Bowl, where we introduced some of our Social Machines to crowds in the hundreds of thousands, Brightline's Social Machine presence at SXSW is a natural progression and perfect fit for an event as important and innovative as this one is to the industry."
While at the Super Bowl, Brightline's Social Machines included a branded karaoke experience for the sporting event's presenting sponsor, Pepsi, which created an instantly-accessible YouTube video. Another Social Machine, created for Doritos, allowed users to embed his or her face into an iconic commercial, forming a customized video which can be shared on Facebook and Twitter or sent to friends via email. In addition, a Twitterbuild, which was projected onto large, branded community screens, featured hash tags promoted by a major credit card company to attract users both on-site and via satellite location.
Social Machines were created for SXSW's premiere sponsors, and will be used at several important points of location for the event, such as the main information hub, VIP receptions, and on the tradeshow floor. Brightline's four major Social Machines include: The Virtual Presenter, a show-stopping rear-projection onto glass; Social Booth, a branded photo booth with social sharing capabilities; a speed matching game played on iPads; and a scalable data capturing and identification verification application. The Social Machines will be ubiquitous at SXSW, seen accompanied with both roaming brand ambassadors and in established and unmanned footprints as well.
Several of these Social Machines will be traveling to the Georgia Dome for Final Four, as well as some new experiences. Brightline will be unveiling a Twitterballoon-an experience in which users tweet to a particular hash tag, causing the physical action of air being blown into a large balloon. The tweeter whose tweet causes the balloon to burst will receive a prize from the brand, bringing the Social Machine from digital action to physical act, and leaving the consumer with a lasting, tangible, and branded memory from the experience.
With Super Bowl XLVII just around the corner, Brightline Interactive has taken New Orleans by storm to bring its cutting-edge technologies in experiences to football fans descending upon the festive city this weekend.
Partnering with Team Epic and The Marketing Arm, Brightline has created engaging touchscreen and gesture-driven experiences with monumental international brands sponsoring the marquee sporting event. This is the third year Brightline will be supporting the Super Bowl effort, both with the NFL experience in Super Bowl adjacent venues like this year's New Orleans Convention Center, as well as at private parties and receptions leading up to the main event.
Erik Muendel, Brightline's CEO and Creative Director, added: "We continue to bring our interactive experiences to sports' largest events like the Super Bowl, partnering with some of the world's most recognizable brands. Interactive experiences like these that we have created for Super Bowl XLVII amplify brands' presence at large sporting events, when companies must compete with a multitude of sensory experiences to attract the attention of the consumer."
Brightline will be unveiling a total of seven applications at Super Bowl XLVII: there will be a head-to-head matching game linked to a jumbotron score screen; a gesture-driven passing challenge that helps raise money for charity; a twitterbuild with photo preview; a karaoke experience that manages entries, encodes on-site, and emails participants instantaneously for sharing on social media; a dynamic application that embeds users' photo into iconic Super Bowl commercials, a trivia game incentivized with prizes, and a twitter application to feed the twitterbuild.