What Are People Saying

  • Sara Allen Spotlight

    Get to Know Sara Allen Q: What inspires you? A:I love getting to know people, connecting with them, and learning from their experiences. I have had the pleasure of getting to know some of the most interesting people while just waiting in lines, sitting on a plane, and so on. Everyone is unique. That’s inspiring to me! […]

  • Brand Storytelling Through Creative Technology

    Brand storytelling is one of the latest, and occasionally misused, marketing buzzwords of the moment. Many global marketers now have “Chief Brand Storyteller” as a C-Suite title. Sure, we all want attention. However, storytelling has evolved into a much more complex beast – particularly when it comes to brands. Today, brands can no longer simply […]

  • KPIs for Your Digital Advertising Experiences

    By Jay Selig Marketing Manager Brightline Interactive Return on investment. Every brand marketer wants it, regardless of the brand, the category or the media platform. For place-based digital advertising experiences, translating success into material impact is too often open to interpretation. Digital creators must be savvier within the broader media landscape, finding new ways to […]

  • Maintaining an Agency Culture During Rapid Growth

    By Curt Seiss VP, Operations Brightline Interactive Over the past two years, Brightline Interactive has experienced an enormous amount of change. Our staff has more than doubled, our activation stages have grown in scope and visibility, and we have added to our physical office space to accommodate expansion. Through it all, we have emphasized the […]

  • Toyota and Chrysler Teleport into the Fast Lane with Virtual Reality

    By Adario Strange, Mashable Virtual reality is, so far, mainly driven by dynamic forays into interactive gaming, but automakers presenting at the New York Auto Show are harnessing the technology to bring the public closer to the automotive world. Both Toyota and Chrysler integrated the Oculus Rift into elaborate installations at the show, with demonstrations […]

  • Brightline’s Three “Must-See” Activations

    Place-based digital activations aren’t distractions – they are intricate experiences designed to immerse consumers in a branded environment to create a memorable conversation. These can happen anywhere. But one thing successful activations have in common is they include the consumer in the story. The following activations have the authenticity, share-factor and brand relevance intrinsic to […]